The Plamondons are one of the largest franchisees of the Roy Rogers brand. The changes in ownership have caused the value of the brand to erode - a challenge the brothers are trying to overcome by billing themselves as a family-style restaurant. Now there are only 29 Roy Rogers restaurants in Maryland and six in Virginia, but none in the District, according to Hardee's, which retained the brand and continues to franchise it. They tried to change some of the restaurants to Hardee's but found that customers wanted the Roy Rogers restaurants, according to a company spokeswoman.įour years ago, Hardee's sold 180 company-owned restaurants in the core Washington-Baltimore region to McDonald's, which has since been converting or closing many of the Roy Rogers restaurants. In 1990, Marriott sold the chain to Hardee's Food Systems Inc. "Everybody can build a building, but not everyone understands the product." That's roast beef, fried chicken and the popular Double R Bar Burger - a hamburger topped with ham. Bill Marriott created the fried chicken recipe at the test kitchen at Marriott's headquarters. The chain under Marriott was known in its heyday for its simple and good food, the Plamondons said. The theme: "Remember the Roy Rogers you used to love? It's back." They've recruited at Northwest and Seneca Valley high schools to attract their 45 employees, and they've advertised in newspapers and on the radio. His sons, Jim and Pete, now spend considerable time on advertising and marketing. "It didn't need any fancy marketing," he said. Plamondon Sr., who now lives in Potomac, said the brand caught on because of the "cowboy himself." went to work opening the first one in Baileys Crossroads in 1968.
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"Bill" Marriott suggested getting the cowboy movie star of the 1950s to let a restaurant use his name, Plamondon Sr. When a friend of Marriott chief executive J.W.
Plamondon's father, Pete Plamondon Sr., helped start the chain when he was an executive at Bethesda-based Marriott International Inc., where he was in charge of restaurant divisions for 16 years. "We kept getting letters from people asking us when are we bringing a Roy Rogers back to Montgomery.
We wanted to bring it back here," said Jim Plamondon, one of the owners.
"Montgomery County is where the chain was born. The Plamondon family spent about $750,000 to turn a former Burger King in a Germantown strip mall into the second Roy Rogers restaurant in the county. 20 at the corner of Route 118 and Wisteria Drive. Powered by KETO4X, home of the 30-Day Weight Loss challenge.Nearly 30 years after it was started by Marriott and then sold, the Roy Rogers fast-food chain may be making a comeback in Montgomery County, this time under the leadership of a family whose father helped develop it.Ī 2,600-square-foot Roy Rogers restaurant opened Dec. Ok _ so tonight DH wanted this again craving it ever since I made it so this time I breaded chicken cutlets and guess what still delish!!!įind inspiration with over 300,000+ recipes. This is a per-serving recipe Multiply by number of servings (One serving= 3 drumsticks) Prep time is estimated ”, Ok seriously only 3 people have reviewed this recipe I happened upon this recipe because I had a package of drumsticks and just needed some idea’s I originally was gonna make catitore but desided last min to make fried chicken and OMG let me tell you that this is dead on to roy rogers!!!! My husband who normally doesn’t like chicken legs loved when I made this it was like a blast from the past!! there are no roy rogers around us anymore last one is on the parkway about 1 hour away so this was so delish and hit the stop i cannot wait to try it with wings and thighs as well only one thing I didn’t add was msg because I didn’t even know that you can buy that in the store lol so happy you shared everyone needs to try this!! Roy Rogers Crispy Fried Chicken – Copycat, Posted in response to a request and located in an online search Roy Rogers® was a huge fast-food chain in the eastern U S The chain was unique because not only did they offer-up burgers, but fried chicken as well People really enjoyed their chicken In fact, to this day there are arguments over who had better chicken-Roy Rogers® or KFC® Hardees® bought the chain, and eventually phased it out-much like they did with Burger-Chef® Prep Time: 20 m | Cook Time: 25mins | Serves: 1
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